Wine in a box: the elusive $10 Bordeaux
The wine shop I run doesn’t have much of a mark up, but the new Wineberry boxes I just started stocking, are almost shockingly inexpensive. When it was packaged in individual bottles, the Moulin de la Roquille red Bordeaux had to be priced at roughly $17 for us to make our money back on it, but when you stop having to pay for heavy glass bottles and shipping for heavy glass bottles, you get a ridiculous deal. 
A box of Moulin de la Roquille is FOUR BOTTLES OF WINE! Four bottles of Roquille would have cost $68 (4×17=68), but because of savings on packing and shipping, these same four bottles put into a box cost only $39.99. A formerly $17 “weekend-only” wine becomes a $10/Tuesday night/drink however much you like wine.
The best part is that, since it’s vacuum-sealed, it stays fresh up to two months after opening.
I love that now everyone gets to drink top-notch French wine any time they like. This is very much how the wine world should work!


